Three Mobile announced as Headline Partner of KISS Ibiza
KISS has announced Three Mobile as the new headline partner of KISS Ibiza, marking a major collaboration for the mobile network with one of the UK’s most iconic music brands.
The new partnership, ‘Three Mobile Presents KISS Ibiza’, brings together world-class music, live experiences and unforgettable moments for listeners across the UK.
The partnership comes at a pivotal moment for KISS, following the launch of its bold new rebrand. Entering a new era, KISS is now sharper, faster and more connected than ever – with a refreshed look and feel designed for how audiences live, listen and scroll today. Built on 40 years of culture, the rebrand signals KISS’s ambition to grow across audio, social and live experiences, doubling down on moments that matter across music, entertainment and beyond.
Three is sponsoring a series of KISS Pool Party Live events in Ibiza, running from May through to October. The partnership will feature two standout Bank Holiday specials in May and August, including on-air takeovers, live broadcasts and talent-led social content, capturing the energy of Ibiza and delivering it directly to KISS audiences nationwide.
As part of the May Bank Holiday activity, KISS will unveil an extensive Ibiza-themed broadcast plan across the KISS network, including new shows and talent appearances on both KISS and KISS Dance. KISS Breakfast presenters Tyler West and Chloe Burrows will also be heading to Ibiza, fronting major on-air promotions. Â Listeners will have the chance to win trips for themselves and their friends to join KISS and Three on the island, creating once-in-a-lifetime experiences.
In addition to Ibiza activity, Three is also sponsoring Tatum McGreal’s 1pm–4pm show, running from April through to December.
On-air promotion for KISS Ibiza launched at the end of April, kicking off a summer-long campaign set to connect audiences with the biggest sounds and experiences from Ibiza.
Paul Gerrard, Content Director, Hits Radio and KISS Network, said: “This partnership comes at an incredibly exciting time for KISS following the recent rebrand. The collaboration reinforces KISS’s position at the forefront of music and entertainment, while showcasing Three Mobile’s commitment to delivering unique, immersive experiences for its customers.â€